Making women feel good.

At Miss Mary we take your comfort seriously.

Don't ever let a bra hold you back again.

As women we have all experienced it - how a bad bra can ruin your whole day.
Chafing, pinching, constanst adjusting.

But it doesn't have to be that way.

We know the difference a truly great bra makes.
It changes your whole day.
It changes how you feel about yourself.

Our customers even call it life before and after Miss Mary.

We are experts

Creating a good bra takes skills, creating a great bra takes an artisan. Miss Mary has been a quality bra maker since 1957. At our atelier in Borås in Sweden, our highly skilled bra artisans dedicate hundreds of hours into creating each new bra.

Every part is drawn and graded by hand, every individual size fitted in person, and every style worn for months by a test panel. Yes, it’s time-consuming but it’s all worth it because you feel the difference instantly.

We began our journey as a full fashion house, creating womenswear that made women feel amazing, comfortable and confident.
Over time we realized that one garment, in particular, encompassed all this.
Surprisingly enough it was neither the dress nor the coat.

It was the bra.

With a perfect bra, the rest of your clothes will fit and feel better. You will simply feel better.
By focusing on what makes women feel good, we grew into the bra specialist we are today.


Let’s talk about our selection of carefully chosen and hand-picked quality materials.

All materials we use in our Miss Mary range been certified Standard 100 by Oeko-Tex.

It means that the materials have been tested for and are free from harmful substances.
For instance, all our products are nickel-free.
You can always safely wear a Miss Mary item against your skin.

Our signature features

In the quest for the optimal fit and comfort, we look for the difference that makes all the difference.
While all features matter on such a technical garment as a bra, some added features are the true stars here at Miss Mary of Sweden.

Padded Straps

Because your shoulders deserve it.

Side Support

For outstanding supports and shape.

Side Wing

For higher comfort and a smooth silhouette.